Results
The numbers, and exactly what they do and don't represent.
Most agency proof pages are careful not to say whose results they are. This one is the opposite: here is every figure we use anywhere on this site, and here is precisely where each one comes from.
Campaigns Mathew has managed
Improving- Average cost per lead
- $146
- Cost per issued appointment
- $423
- Cost of net sales
- 15%
- Monthly ad budget managed
- $400KAcross 10+ platforms
- Leads per month
- 1,200+Sustained, in small markets
- Average cost per lead
- $146Tracked, not estimated
- Cost per issued appointment
- $423The number that matters
Whose results are these?
They are from campaigns Mathew Brown has personally managed over his career, including in-house roles running marketing and the technology beneath it. They are not outcomes Marketing & Technology delivered for a client under contract. We state that plainly because the difference is real and most proof pages obscure it.
The distinction matters more than it might appear. An agency that shows a client's growth chart is claiming credit for a system it may have contributed one part of. These figures come from roles where the whole system was Mathew's responsibility — the ads, the CRM, the call centre, the reporting — which makes them a fairer representation of what the approach on this site produces, and a weaker one in the way agencies usually want proof to be strong.
Every number below appears elsewhere on this site. This page is where each one is explained, so that nothing on any other page has to be taken on trust.
The record
Six figures, and what sits behind each one
Helped a company triple its revenue over three years
Not through advertising alone. The work spanned supporting the call centre, building the CRM and communications technology, and scaling the digital marketing — at the same time, as one programme. That combination is the reason this business exists.
Consistently generated 1,200+ leads per month in small markets
Sustained, not a peak month. "Small markets" matters here: producing that volume in a major metro is a budget exercise; producing it where the population is limited requires the conversion and follow-up side to be working properly too.
Managed a $400,000 per month marketing budget
Across more than ten platforms simultaneously, with the reporting consolidated rather than left in each platform. Budget of that size is mostly an exercise in not wasting it, which is a measurement discipline rather than a creative one.
Operated at 15% cost of net sales
Marketing spend as a percentage of net sales, held over time rather than achieved once. This is the number a business owner should actually manage to, and very few marketing relationships are ever framed around it.
Average cost per lead of $146
Across trade and home service campaigns. On its own this figure means little without knowing job value and close rate — which is exactly why it never appears here without the appointment number beside it.
Average cost per issued appointment of $423
The more honest of the two figures, because it reflects a customer who committed to a time rather than one who filled in a form. Most agencies do not report this because most agencies cannot see past the lead.
Source: Mathew Brown's own account of campaigns he has managed, as published on this site since before the 2026 rebuild. Where a number cannot be independently verified by a reader, it is presented as his statement rather than as an audited fact.
Client work
What clients have said, attributed
Our experience with MAT was over the top in exceeding our expectations! MAT listened to our needs and produced an excellent website on time for a very reasonable price. We highly recommend this company.
I used MAT to create two different websites (landing pages) that drove lead traffic to my site and got my business to the top of organic searches. MAT's strategy was a 3 months game plan that actually started producing incredible results in just 4 weeks.
MAT completed the task as swiftly as feasible while keeping the integrity of the design. They made the process quick and painless, allowing me to concentrate on my business.
Three testimonials, all real, each attributed to a named person at a named company. We would rather show three we can stand behind than a scrolling wall of unattributed praise. As engagements produce documented outcomes and clients agree to be named, case studies will be added here with baselines, timeframes and the tools used.
What do you actually report to a client each month?
One page. Cost per lead, cost per issued appointment, and marketing as a percentage of net sales at the top. Then what changed this month, what changes next and why. Platform detail underneath for anyone who wants it. A bad month goes at the top, not in an appendix.
This is a low bar that a surprising amount of the industry does not clear. Reports built from platform screenshots answer the question "what did the campaign do", which is not the question the owner asked. The question is what a booked job cost, and whether that number is moving in the right direction.
It is also why measurement is a service on this siterather than an afterthought. Reporting cost per booked job is only possible if the tracking behind it was built to make it possible.
Questions about proof
Are these results MAT achieved for clients?
No, and we are deliberate about saying so. These are figures from campaigns Mathew Brown has personally managed over his career, including in-house roles. They are not outcomes MAT delivered for a client under contract. Client work appears on this page only as named, attributed testimonials.
Why publish numbers you cannot attribute to a client?
Because they are the honest version of what we can evidence today. The alternatives are to publish nothing, or to imply agency case studies that do not exist. A smaller true claim is worth more than a larger one that will not survive a direct question.
Why are there no case studies?
Because a case study with a real name, a baseline, an intervention and a result requires client permission and verifiable numbers, and we would rather have none than have vague ones. As engagements produce documented outcomes and clients agree to be named, they will appear here.
Can you guarantee similar results for us?
No. Results depend on your market, your job values, your close rate, your capacity and your budget. Anyone guaranteeing a cost per lead before seeing your accounts is guessing. What we commit to is the work, the measurement and telling you plainly when it is not working.
How do you actually report performance?
One page monthly, leading with cost per lead, cost per issued appointment and marketing as a percentage of net sales, then what changed and what changes next. Platform detail sits underneath for anyone who wants it. Bad months go at the top, not in an appendix.
What if the numbers go the wrong way?
You hear it from us first, with what we think caused it and what we are changing. A report that only surfaces good news is not a report. If a channel stops working we will recommend stopping it, including where that reduces our own scope.
The most useful proof is your own numbers.
The free audit works out what your marketing currently costs per booked job from your own accounts. That figure is more persuasive than anything on this page, and it belongs to you either way.
You talk to Mathew.Not an account manager, and not a sales team.